Case Studies

Empowering a Movement to the Frontline through Effective Employee Engagement

Presenting Problem

Employee engagement is the degree in which people are motivated by, passionate about and invested in their work and the organization they are a part of. They have an increased understanding on how their work delivers to the bottom line. Highly engaged workforces have increased productivity & profitability while minimizing employee turnover. Having a thorough and well thought out employee communications strategy that is tailored to the uniqueness of your organization is crucial to its long-term success.

I was working with a large mining company (2500 employees plus 2000 contractors) that had very low employee engagement scores, the organization was misaligned on their purpose and the employee turnover was very high relative to industry standards. The employee productivity was very low. The gap to potential was significant for the business and the leadership knew they were leaving money on the table due to poor engagement practices.

The Approach

  • Development of a comprehensive strategic communications strategy

  • Conducted a stakeholder assessment, critical success factors & tailored tactics to targeted audience working from the customer back

  • Hosted monthly top 100 leadership engagement sessions with increased focus on relevant content

  • Upskilled leaders at all levels on engagement practices using storytelling and peer to peer coaching

  • Held quarterly engagement weeks where every employee had F2F sessions on the business strategy

  • Preparing teams & leaders to effectively communicate

  • Ongoing measurement & impact of the communication strategy

Empowering a Movement to the Frontline through Effective Employee Engagement photo

The Impact

  • Better business outcomes, all employees were well versed in the business performance through transparency of data and effective communications

  • Employee engagement scores increased by 20% in the first year

  • Employees were motivated and committed to the business purpose, they had the information they needed to be successful and knew how they contributed to the common goal

  • Leaders were aligned, motivated and excited by the change in the organization

  • Leadership had increased credibility & trust deep into the organization

  • Organization had high level of satisfaction and commitment